|
Metro
Iowa Plus readers on the go have money to spend traveling!
|
| 50%
of Metro Iowa Plus newspaper readers take vacations in
the state of Iowa at least once a year. |
|
|
19%
take an Iowa vacation several times a year! |
| These
newspaper readers spend an average of $291.56
on a typical weekend trip. |
|
|
59.2%
of Metro Iowa Plus newspaper readers plan to take an out-of-state
vacation during the 12 months. |
|
Iowa's
Top Out-of-State Travel Destinations:
|
| 1. Florida |
6. California |
| 2. Missouri |
7. Arizona |
| 3. Texas |
8. Nevada |
| 4. Colorado |
9. Wisconsin
|
| 5. Minnesota |
|
|
Source:
Newton Marketing & Research, Dec. 2003
|
Survey
of Metro Iowa Plus primary market area defined as the
Metro Iowa Plus newspapers' core county markets.
|
|
|
