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"We have used Metro Iowa Plus for several campaigns because of its coverage area, affordable rates and ease of placement."
- Jennifer Stuber, media director, Strategic America
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Travelers
- 50% of Metro Iowa Plus newspaper readers take vacations in the state of Iowa at least once a year, and 28% take an Iowa vacation several times a year!
- 71% of Metro Iowa Plus newspaper readers plan to take an out-of-state vacation within the next 12 months.
- Iowa’s top ten out-of-state travel destinations:
- Colorado
- Florida
- Missouri
- California
- Minnesota
- Nevada
- Texas
- Arizona
- Wisconsin
- Bahamas
Source: Newton Marketing & Research 2007
