"The ease of reaching a majority of the state with one buy is why I use Metro Iowa Plus."

- Andrea Marinaro, Vice President, Media Director, ZLRIGNITION
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Consumers

  • 47% of Metro Iowa Plus newspaper readers have an annual household income of $50,000 or more.
  • More than 68% of Metro Iowa Plus newspaper readers attended college.
  • 54% of Metro Iowa Plus newspaper readers turn to their newspaper first for shopping information
  • Next to their dealer, Metro Iowa Plus newspaper readers in the market for a vehicle still find newspaper and internet advertising to be the most useful sources!
    • Web sites 22%
    • Newspaper 16%
    • Television 2%
    • Radio .3%

Source: Newton Marketing & Research 2007