|
|
Metro
Iowa Plus readers are consumers with
affluence!
|
| 63.6%
of Metro Iowa Plus newspaper readers have an annual household
income of $25,000 or more. |
|
|
More
than 61.8% of Metro Iowa
Plus readers attended college. |
| 47%
of Metro Iowa Plus readers turn to their newspaper first
for shopping information. |
|
|
Next
to their dealer, Metro Iowa Plus readers in the market
for a vehicle rated each of the following methods for
usefulness:
|
|
| 1.
Newspaper
Advertising |
42% |
| 2. Web
Sites |
25% |
| 3. Television
Advertising |
2% |
| 4. Radio
Advertising |
.21% |
|
Source:
Newton Marketing & Research, Dec. 2003
|
Survey
of Metro Iowa Plus primary market area defined as the
Metro Iowa Plus newspapers' core county markets.
|
|
|
